The THROX Story.

IF THINGS TEND TO HAPPEN IN THREES,
WHY NOT SOCKS?
One day, after losing one too many socks, it dawned on inventor Edwin Heaven: if tires come with a spare, why not socks? So now there's THROX—the first sock to give you a spare! THROX is THREE socks for when you lose one. (And let's face it, inside every washer and dryer is a Bermuda Triangle!) THROX is THREE socks for the price of two! (Which is why Edwin Heaven calls it "A fast solution for a slow economy.") Retailers love THROX because it differentiates itself from the same-old same-old. Consumers love it because NOW when they lose a sock they still have a pair. (If they buy TWO THROX they wind up with THREE PAIRS ... for about 1/2 the price!) And the media loves it because, during these turbulent times, it gives them something else to write about besides terrorists, oil spills and Britney Spears. 
     THROX—the first sock to come in threes. And, ultimately, three-of-a-kind beats a pair every time.




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